Alas apparently her inspiration actually came from France; with a colour palette inspired by glass artist Louis Barillet and the cinema du look of the 80’s. Although I prefer my comparison! Holly is taking her customers/fans on what seems to be a world tour; from safari chic with animal-like prints, to waterproof cruise control, to South Beach shopping and more... it seems like the collection belongs in the luggage of a jet-set socialite with a crush on Joan Collins.
This is Fulton’s first season showing solo at London Fashion Week, but she is by no means a newbie in the industry. She was the winner of Young Designer of the Year Awards at the Scottish Fashion Awards, has a British Fashion Award and she also won the Elle Style Award for New Designer 2010. So it’s clear to see why her collection is so strong and complete.
Her glamazon prints and passion for pop art and colour are clear to see in this powerful S/S 10’ collection. Her outfits have a carefree ease about them, but it’s the luxurious fabrics, vivid prints and luxe accessories that bring it from nonchalant to uber glamourous.
The rain-slicker yellow laser-cut dress with cheeky cocktail glass shapes around it certainly caught my eye. An innovative and slightly unusual choice of fabric, but the skater skirt silhouette is a flattering shape for every woman and I imagine the quirky design would be loved by cool fashionistas such as Zooey Deschanel and Fearne Cotton.
The City Shorts are a look you can imagine the stylish Olivia Palermo wearing for sure. Balancing the vivacious shorts with a simple shift silk top. This look oozes effortless glamour.
If this is only the beginning for Holly, I cannot wait to see what’s next!