Ben De Lisi .. It's the Principle!

Those of you Project Catwalk fans will know Ben De Lisi as the charming and slightly annoying designers’ mentor. But for those of you who don’t know, he is also one of Britain’s best loved and most esteemed eveningwear designers! Ben designs a diffusion line in conjunction with Debenhams called BDL by Ben de Lisi, which has become one of the largest selling ranges under their Designers at Debenhams umbrella.

Well now Ben takes on his biggest challenge yet… he has become the head designer for Principles, and brings the British Highstreet brand back to its former glory with its new release early February at Debenhams. He has created a 106-piece collection for Principles specifically targeted at the 40+ woman. The collection focuses on well-tailored cuts, beautiful fabrics and flattering shapes and includes designs for weekend, smart day, occasion and evening wear, together with handbags and accessories. Ben de Lisi spoke up for the brand,

"I’m thrilled to be putting my name to and working on this new collection. It is aimed at the cultured, modern contemporary woman who has an eye for quality, cut and luxury. I just know it won’t disappoint,”

Ben de Lisi’s finest moment in fashion was when he made world headlines with the scarlet, one-shoulder gown Kate Winslet wore at the Oscars in 2002. He hopes to return Principles as one of the big sellers on the fashion market, and since there is a niche in the market for dressing the more mature ladies, it is sure to be a huge success.