Thursday, August 19, 2010

Awear Fashion Blogger


Top Irish fashion highstreet store AWEAR has been searching for a fashion blogger to be their roving reporter at Electric Picnic this year, and I have been shortlisted as the final 5.

If I win my job will be to take pictures of all the stylish and eccentric people at The Picnic and the images and blog will be on the Awear site.

I need as many votes as possible so please click the link below to the facebook page where you can vote for me. It's quite simple, just press the 'like' button on the Awear page and then leave a comment under my picture.

Thanks, and hopefully I will see you all at the picnic. xxxx

http://www.facebook.com/?ref=home#!/album.php?aid=192445&id=87119182653

Saturday, August 7, 2010

Cyber Style

ASOS recently launched a competition to find a new street style blogger, unfortunately I think you had to live in the UK to enter, but the entry blog idea did get me thinking... what is my favorite fashion discovery???

The Internet has been the cyber portal that has allowed me to extend my knowledge and passion in the crazy world that is fashion! It has given me the opportunity to travel to numerous countries around the globe, sit front row at fashion shows, get up close and personal with my style icons, people-watch and most importantly shop till I drop – which is why, I believe that the Internet is my greatest fashion discovery!

Without the hassle of paying ridiculous luggage charges and waiting in long airport queues, at the click of a button I have travelled to places like Paris, Tokyo, New York and Milan.

Paris; the city where Coco Chanel’s fashion legacy remains visible on the street, has now been influenced by stars like Clemence Poesy and Vanessa Paradis with their bohemian trademark style. This polished French look, combined with a more nonchalant thrown-together ethos, has been snapped outside many fashion shows, on the streets and seen on fashion blogs worldwide. These images from ‘The Sartorialist’ taken at Paris Fashion Week epitomise this evolved style. The girl above is rocking the sports luxe trend by wearing what seems to be jogging pants, teamed with graphic heels, caramel-tinted shades and an oversized fur coat that screams ‘look at me’ for all the right reasons.

In total antithesis to the Parisian style – we have the birthplace of cutting edge Japanese fashion, the Harajuku district in Tokyo! With their weird and wacky combination of high-end designers with makeshift outfits held together with safety pins and bizarre cartoon-embellished accessories, they have a style unique to themselves.

What caught my eye about this girl was that although her outfit is almost comical at first glance, the undertone of her outfit is actually bang on trend! With Spring/Summer’s hottest trend of clashing prints – as seen on the catwalks of Proenza Schouler, Marc by Marc Jacobs and Eley Kishimoto - this girl mixes it up by clashing her leopard print and bold floral design. While the acid wash denim gilet gives us a flashback to the 80’s trend.

There is also an element of fashion forward style; with the hint of animal print and the 70's style awkward length skirt which is halfway between the knee and calf… both set to be big news in the style stakes this Autumn/Winter! Only in my wildest dreams could I walk down the high-street with such luminosity and creativity!



For us mere mortals getting one of the coveted tickets to a show at London, New York, Paris or Milan fashion week is next to impossible; but thanks to the internet I had the amazing experience of sitting front row at Alexander McQueen’s glorious last show! The reptile-patterned and digitally printed dresses brought McQueen’s aptly named collection ‘Plato's Atlantis’ to an entirely new level, and the bizarre yet magnificent armadillo-style shoes were his most elaborate to date. Had it not been for the Internet video I would never have witnessed the spectacle that was McQueen’s greatest show. The illuminated runway, giant dancing robot cameras going up and down the catwalk and the model army marching like an alien invasion on the world of fashion!

The greatest online invention in my opinion is the no fuss, no hassle, no queuing, no searching for your size genius that is internet shopping!
I am the type of girl who goes into a shop and buys whatever tickles my fancy in my size, but I will very rarely try anything on. My intense dislike for crowds and fitting rooms has only made my love for online shopping blossom. The best part is, I can buy my favourite labels that aren’t readily available, such as Carven, Preen and Carin Wester.


Street Style blogs are one of the greatest online phenomena of the past decade. They have become a core reference tool for fashion houses, designers, fashion students and fashionistas alike!
A fashion blog where the blogger takes pictures of himself or herself is also a new and interesting outlet for fashionistas. It is a glimpse inside the wardrobe of a style obsessor and an insight into what is essentially someone’s online visual diary, where they ponder their individual stylish moments and lust haves!
I browse these blogs to morph aspects of their looks into my own wardrobe… but most of the time I just admire and wishing I could pull off what they are wearing!

The Internet also fuels my obsession with all things celebrity. No longer do I have to wait for my weekly magazines to see who is wearing what, who is wearing who and who wore it best. Now I can have a daily update on celebrity styles and even better - with the help of asos.com I can now achieve a copy-cat style of my favourite celebrity looks at a fraction of the price! This image of Victoria Beckham was the moment that she truly transformed from a pouty, wag, fashion wannabe to true style icon. This un-characteristically casual Victoria sent fashion pulses racing around the worldwide blogosphere - I am loving the slouchy hareem pants in forest green teamed with her oversized blazer, slightly dishevelled up-do hairstyle and signature sunglasses, this time in trendy aviators instead of her usual bug-eyed trademark style. Top marks for Miss B.

Without the Internet, my love and knowledge of all things fashionable would most certainly be hindered; my wardrobe would be severely lacking in style and substance and my creative vision would without doubt be stifled through lack of inspiration!