D-D-D-D-ouble Denim

It was one of the most cringe worthy fashion moments of the 90’s when Britney Spears and Justin Timberlake turned up on the red carpet in matching denim outfits. But who was to know that they would become the muses and inspiration behind the top design houses for Spring/Summer 2010…Double denim is back with a bang, yes, wearing head to toe denim is now actually acceptable. Attempted originally in the 80’s, where permed hair was also acceptable, then reprised by the aforementioned tween pop stars and now finally hitting the catwalk and every magazine as the hottest trend of the season!

D+G, House of Holland, Chloe, Ralph Lauren, Jeremy Scott, all have the denim-on-denim done to perfection! Denim jackets teamed with jeans, skirts, dresses and even hats. But the best part of this trend is the re-invention of this classic all-American original was denim into jumpsuits, dresses and even suits.

House of Holland took denim to a new level with looks inspired by bondage and suiting, while Chloe attempted a daring dolly look with denim patchwork. Chambray seemed to be the denim colour of the season which is a lighter than light denim-wash… this was seen on the Jeremy Scott models, while Ralph Lauren and D+G kept it retro classic with almost cowboy country inspired looks. Lauren kept his American cool vibe he has every season, while D+G spiced up the generally casual fabric with detailing like ruffles on denim dresses and skirts and showing flashes of skin.


So how can we get away with this tricky trend off the catwalk? Well, if wearing the same tone denims in one outfit like Jeremy Scott, then break it up with colourful or tan accessories, like a belt or jewellery. Another way to wear this look is to mix up the denims with different washes, dark, light, chambray etc.

And if you are still unsure about this look, why not opt for the safer version and wear coloured denim jeans like white or peach, and team with a plain denim jacket! At least that way it isn’t as obvious and you are easing your way into the trend.